GRAMMY-winning rapper KANYE WEST is shining a light on the ugly side of Sierra Leone's diamond trade in the video for his new single, DIAMONDS FROM SIERRA LEONE.
The track, which is taken from his upcoming album LATE REGISTRATION, was shot in Prague and shows the horrors of the diamond trade that has been at the centre of civil war in the African nation - a sharp contrast to the elegance implied by commercials for DeBEERS diamonds.
West says, "I wanted to do whatever I could to learn more and educate people about the problem.
"We came with the concept for the video and, of course, I couldn't wait for the opportunity to rap on the subject."
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